Vision

To be the preferred supplier of steel solutions for the development of sub-Saharan Africa and be among the lowest cost producers of steel globally. 

Mission

We aim to achieve our Vision by:

· Producing safe, sustainable steel.
· Pursuing operational excellence in all business processes.
· Producing innovative steel solutions for our customers.
· Caring for our environment and the communities in which we operate.
· Striving to become an employer of choice.
· Living the brand values of Sustainability, Quality and Leadership.

Strategic Objectives

Qualitative

Drive business transformation to achieve excellence in people, plants and    processes.
Conduct our business in a responsible way with respect to the health, safety and well-being of employees, contractors and the communities in which we operate as well as the environment. 
Build a positive and more open relationship with government, media and the investment community. 
Positive value-add over the economic cycle.

Care for employees, stakeholders and the world we live in.

Quantitative

Retain cost position in the lowest quartile globally. 
Improve quality complaints/rejections to a level of less than 1% of turnover. 
Capture a market share of 40% of total sub-Saharan steel market. 
Expand production capacity to cater for increased sales volumes.
Achieve ArcelorMittal Group benchmark targets in production efficiency.

Cost – Quality – Market Share


File(s) to download:
 Vision and Short Term Objectives