Vision, mission and strategic objectives


To add value to all our stakeholders through our market leadership position in Sub-Saharan Africa by producing quality steel products safely, being an employer and supplier of choice, while striving to be among the lowest-cost steel producers in the world.


Championing Africa’s industrial ambitions through sustainable steel.


We aim to achieve our vision by:

  • Protecting the health and safety of our employees
  • Pursuing operational excellence in all business processes
  • Producing innovative high-quality steel solutions for our customers on time
  • Protecting our environment and caring for the communities in which we operate
  • Being a fair employer as well as a career and skills developer
  • Being a responsible corporate citizen

Strategic focus

  • Restructure - Reposition as the champion of South Africa’s manufacturing backbone
  • Reposition - Ensure international cost competitiveness
  • Resilience - Revitalise balance sheet to improve sustainability, and enhance flexibility and agility

ArcelorMittal Brand Values

  • Leadership - We built and maintained our leadership position through visionary thinking and willingness to constantly challenge the status quo and be open to doing things differently
  • Safety - Success starts with keeping our employees safe
  • Sustainability - We want to be competitive and thrive in the world of tomorrow
  • Quality - Quality is essential to our competitive edge
  • Smarter Steels for People and Planet - Harnessing our technical capabilities with an innovative mindset and a passion to make a positive difference for people and planet, we intend to lead the decarbonisation of our industry